What format for a software homepage will result in more sales?


Currently reviewing two types of homepages for software products:

  • Stylish with minimum content on the homepage: boxshot, download button, buy now button and sometimes features listed as small snippets which on click will lead to other pages.
  • Majority content on the homepage: A long scrolling page with the majority of the website's content including in-depth explanations of all features, boxshot, download button, buy now button, etc.

What format for a software homepage will result in more sells?

Software Website Conversion

asked Aug 12 '12 at 22:48
128 points
Top digital marketing agency for SEO, content marketing, and PR: Demand Roll

2 Answers


I think it depends entirely on the complexity of the software (& the target market)

If it is say a DVD burning software I just want a good looking site, a download/buy button, a quick list of key features (and links to more detailed info)...

However if it is a professional Database tool... I likely want to spend a good 20-30 minutes reviewing all the details before considering a purchase.

I will say though in either case if there is a free/evaluation/trial version be sure to add a big, visible, obvious download button! Don't put any roadblocks up for a user to try your software... If they use it and love it... That's the best "proof" the software is what they want... Now the only question is price ;-)

answered Aug 12 '12 at 23:55
310 points
  • could you review our website – Techno 8 years ago
  • What is the website? – B Seven 8 years ago
  • @all Website reviews are not allowed on our site, per our FAQ. If you want to continue this discussion please move it over to our [chat](http://chat.stackexchange.com/rooms/1293/onstartups), or contact each other directly. Anything related to website feedback on the site will be deleted. – Zuly Gonzalez 8 years ago
  • Much appreciated ZulyGonzalez. @techno if you'd like me to take a peek DM me on twitter (same handle) – Scunliffe 8 years ago
  • @ZulyGonzalez Isn't this just a general question about marketing strategy, and not at all a review of a particular site? – Chelonian 8 years ago
  • In either case, though, the page could be organized with a simple landing page and links or a huge landing page with most of the info on it. Therefore I don't see this answering the OP's question. – Chelonian 8 years ago
  • This strikes me as a very important marketing question that I'd love to see an evidence-backed answer to! – Chelonian 8 years ago
  • @Chelonian My comment is in reference to the OP's comment asking scunliffe to review his website. It was not in reference to the question. If my comment had been in reference to the question I would have left the comment on the question (not an answer) and I would have closed the question. – Zuly Gonzalez 8 years ago


I suggest designing both styles and running A/B tests to see the difference.

answered Aug 15 '12 at 06:21
151 points

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