I have a site which is currently in Beta that I plan to start heavily marketing in January.
I wanted to get people's approaches on how they marketed their websites and their ROI (return on their investment). Did you notice lots of traffic initially that died down or did you experience continuous growth? Did you do all online marketing? Print ads? Door-to-door?
Any info would be useful.
Just some points of clarification about what JobMuncher is about...
There are a million ways to skin that cat, but the crux of it is to start from your targets and move backwards. This may seem obvious, but I don't understand why people still do it backwards. Said another way: You don't ask "should I use print?", you ask yourself "do my targets use print and will they respond if I am there?".
Second is branding. You are dealing with a saturated market. Job posting websites is like the Tetris of the web application world; everyone and their uncle has made one. Monster, CareerBuilder, Dice, etc are all established players with technological seniority and massive mindshare. But, that's not to say you can't displace an incumbent or work in a niche. How do you do it so that you pop into someone's head when they want to list/search for a job? To paraphrase Seth Godin: you have to have something remarkable about your offering. What is it? Are you selling that into your target market(s)?
Lastly, SEO in your saturated market is going to a costly proposition, unless you appeal to any (if they exist) underserved niches. Don't think for a second that the established players aren't all over their SEO, with deeper pockets.
SEO : Don't obsess too much over SEO. It's a good idea to make it part of your plan (you'd be silly not to), but don't totally neglect other aspects of marketing because of it. Search engines change their algorithms, and what works great now, may not work so great in a year. When you look at your analytics you should see a balanced "portfolio". If you consistently have 80% of your traffic coming from search engines, I would suggest focusing your efforts on other techniques.
For more on SEO, see What are your top 3 - 5 SEO tips? and How much do you worry about keywords when blogging?.
Did you notice lots of traffic initially that died down or did you experience continuous growth?In terms of SEO, we have seen a steady increase in growth. We have been blogging a bit more lately, and the more we blog, the more traffic we get from search engines.
With social media, like Twitter for example, we tend to see a lot of traffic when we first share our blog posts, but then it dies down over a few days. We've only been at this for a few months, so my hope is that over time the social media marketing will turn into more of a continuos growth as more people get to know us.
Did you do all online marketing?Yes, so far it's been all online marketing for us (other than the occasional local networking event). I find that offline marketing is a lot harder to measure. Lets say you place an ad in an industry magazine. How do you know which visitors are coming because of that ad? You can place a coupon code in the ad, but if the visitor doesn't purchase your product, or doesn't use the coupon code, you have no way to know (other than asking them).
Has any one used Google Ads? LinkedIn ads? FaceBook ads? Press releases? What kind of results have you seen if you used any of this?I have not, but look around the site. There are various questions on those topics. Here are a few to get you started:
Which is better, Google adwords or Facebook ads? What is considered a “good” click through ratio on Facebook Ads? Smart ways to optimize ad revenues