I recently created an Android App. It translates thousands of frequently used words from each language.
When I started learning Dutch with a friend of mine, he suggested it would be great to have an offline translator app.
I know my app is not the best of the breed, but it would be very useful for people who are learning or want to learn a new language.
I published it on Android Market couple of days ago and I want to make it visible to as many people as possible. What is the best way to do it?
That's pretty cool! It might not be the next million dollar idea but here's what you can do.
You said you used it to learn new languages correct? Then market it as just that! Make a video about your app in action. Do not make a tutorial or a video of how it works. You don't even need narration! If you want to market it as a language learning tool, then you can have a short creative video about a person visiting a country, taking a bunch of photos, and using your app to get around the city and talking to the locals (just shooting in the dark)
Also you need to go where your customers are. Goto language and speech learning forums and websites and partner up with them! provide a free trial "exclusive" to those members. Do some guest blogging about your experiences when you were learning dutch, join their forums and become a regular! All these things add up, doing just one of them won't get you all of your customers but once it builds up, it will spread on it's own.
You can also visit your local schools (high schools or middle schools) that teach a second language and tell the teachers about your app, show them how it works. Once you do that you can tell the teachers to tell their students about the app as a great offline, out of school practice tool. Of course, you should provide them a discount as it is for a good cause.
Also, next time please share a link to your app and tell us a little more about it, even a name. Don't worry we won't rip you apart. We're nice folks!
As well as alerting app review sites, tech blogs etc, think about where your users are likely to be. For example, Expat forums tend to have people who may be looking to learn a language.
You can also run some social campaigns to get your product to market. We've launched several apps for clients and the majority of the traffic steamed from Social Media. If branded and targeted well through these mediums sky's the limit. You could start by giving it away for FREE and/or running a contest/sweepstakes campaign.
In short, master social media and the tech blogs (and other important influencers) will find you! Trust me. They want products/services with some "buzz". Which you can create yourself through Twitter and other platforms.
At first, I think your app is great and could be worthy to play with for other dedicated users. Now regarding the promotion; I think you can market your app using the modern WEB and SEO 2.0 trends.
I hope using all these ways will bring some good amount of traffic to your app and the number of app-download will rise significantly.
On Android market their are about 400,000 applications and the search technology implemented is not of the standard what Google.com has . The best way to make it visible is add keywords correctly
Do some key words research. For example search for "translator app" see which are on the top then find the unique words in those Apps Description. Add them in your App Description
Apart from this their are other App markets like getjar .