Some repurposing of content from Guy Kawasaki's book "Reality Check":
Realness: How big an impact is your company going to have on the world? Entrepreneurs who make meaning and change the world usually also make money.
Traction: Are you generating revenue currently? Do you have customer references? What proofpoints do you have that this can be a real business?
Cleanliness: Are there any lawsuits or disgruntled equity owners or other messes that have to be cleaned up?
Forthrightness: What are the messes and what's your plan to fix the problems?
Enemies: Who are your competitors? (It's not good to say 'none'. Can mean there's no market for your product or service.) Why do you have an advantage?