What should be the strategy for a website not dependent on google?


6

What should be the strategy for a website not dependent on google?

How to be successful website without depending on google? It can be tips or tricks.

Although, google is the best medium for success and exposure to the audience. I would still want to do it without google.

Strategy Website Google

asked Dec 7 '11 at 03:36
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Web2jeet
96 points
Top digital marketing agency for SEO, content marketing, and PR: Demand Roll
  • Do you mean just without Google (i.e. all search engines) only or you don't want any medium in between like social networking, back linking etc. – Gimp 8 years ago
  • @Gimp - I meant all search engine not social sites. I feel now the google and other search engines have become very saturated. – Web2jeet 8 years ago
  • I have heard about crowd sourcing. But how to draw customer which I really want and they are looking for sites like mine. – Web2jeet 8 years ago

7 Answers


1

  • Point 1: Make a useful and attractive website.
  • Point 2: Place your website link in free ads like OLX.in, www.quikr.com/Free-Classifieds, Rediff free ads etc.
  • Point 3: Get free thousands of back links from indexguy.com
  • Point 4: Share your link with description at social networking sites like Facebook, Twitter etc.
  • Point 5: Suggest a bookmark at delicious.com, digg etc.
  • Point 6: Send email invitations, use email invitation script.
  • Point 7: Use one click Facebook like and share button.
  • Point 8: Try referral bonus.
  • Point 9: Update your website regularly for recurring traffic.
  • Point 10: Send email feeds for subscribers.
  • Point 11: Write a detailed article at Wikipedia.
  • Point 12: Create a wordpress blog besides your website. Just like http://blog.yourdomian.ext.
  • Point 13: Write articles about your website at places like Squidoo, eHow etc.
  • Point 14: Do cheap advertising at bidadvertiser.com.
  • Point 15: Create a page at Facebook and invite people to hit like to that page.
answered Dec 17 '11 at 04:46
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Gimp
427 points

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If you are going after the social angle, I'd like to reiterate the answer I gave to another question on this site. Being active in online communities is a great way to get the word out. Find forums and groups consisting of people with interests in line with your product. Build relationships and add value to the community, then you can talk about your site when relevant. It is just one option I can offer. If it is a high volume site/thread, like a digg or reddit, it can create significant traffic. From there it is your job to retain the visitors.

answered Dec 17 '11 at 10:22
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Manuel Alarcon
188 points

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First of all, I don't understand why you would want to attempt to create a web strategy without Google, but since you asked...

Consider an inbound marketing strategy that focuses on providing valuable content that will attract your target audience:

  1. Create remarkable content : This means creating content (using a WordPress blog) that your target audience will find compelling enough that they will want to share it with their peers. This could be because it's informative, inspirational, entertaining, etc...
  2. Optimize for search : Normally, this would be the second step. I know you've stipulated that you're looking for strategies that don't rely on search engines, but I still don't see a reason not to optimize for search. The one area of SEO you could skip would be link-building and it would save you some time and resources.
  3. Promote via social media : Create syndicate your content on social media channels like Twitter, Facebook, YouTube (product demonstrations), LinkedIn, etc... Since you don't want to depend on search engines, this will be your main source of traffic and critical to your success. You'll need to build a highly engaged, quality audience and keep your stream filled with great content. Over time, you should build up a large, opt-in email list and this would become your primary source of leads.
  4. Convert visitors to leads : Make sure you have strong calls to action on your website that direct users to landing pages. Calls to action include things like "purchase now," "download the demo," or "sign up for newsletter."
  5. Measure : Make sure you have analytics installed on your website so that you can measure where your traffic is coming from and (most importantly) what your conversion rates are on those landing pages.
answered Dec 18 '11 at 00:01
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Jon Di Pietro
1,697 points
  • I don't think peer really doesn't want to use Google (As its almost impossible to live without search engines nowadays). He might afraid that people may say SEO, Adword and other search engine techniques which peer might familiar with. He just want to know what are the other possible options rather than using search engines. – Gimp 8 years ago

0

All of the above answers are good, however it doesn't matter how good your content is or anything else you do in your site... you still need to generate the traffic and Google is one of the best ways to do that, via search and adwords.

You don't have to "depend" on Google, just use its services and reach to drive traffic to your site. If you really don't want to deal with Google (they will still crawl your site eventually), you can try Facebook ads, or any other type of ads along with a social media campaign to drive traffic to your site.

In the end, the majority of internet users still uses Google search to find anything on the web, why not take advantage of that?

Good luck!

answered Dec 18 '11 at 18:10
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Ricardo
4,815 points
  • I don't think peer really doesn't want to use Google (As its almost impossible to live without search engines nowadays). He might afraid that people may say SEO, Adword and other search engine techniques which peer might familiar with. He just want to know what are the other possible options rather than using search engines. – Gimp 8 years ago

0

I have a number of blogs that I did not even bother to optimize for SEO. I simply signed up for the blog, wrote whatever came to mind about the niche I was interested in. I then did things on that blog that can penalize any website from an SEO standpoint--

  • plagriarism
  • not using tags in the copy
  • poor anchor text for my links
  • Senseless rants (eg, documentation for troubleshooting)
  • ...etc

The subject that I was writing about was technical stuff--programming, computer repair and troubleshooting, and all that. Now and then, I'd find myself with a question or problem that I can't figure out by myself and I have to use google to look for answers.

Surprisingly, I would find my non-SEO-optimized-blog in the search results every now and then. I guess the particular niche I was writing about did not have a lot of other blogs/websites about that topic.

Even if you wanted nothing to do with search engines, they are still going to find your website. But there's a way around it.

I'm not sure how you do this with other blogs, but with blogspot, when you go into settings, there's a check box option where you can tell blogspot not to let search engines crawl your blog. I haven't tried it, but I think that is one way for your blogger website to not be crawled by search engines.

answered Dec 18 '11 at 19:00
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Jim Syyap
237 points

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I recommend focusing on the upcoming strengths of mobile search. In other words, learn and prepare for the next wave so that you will be positioned at the forefront. In doing so, your work will filter and benefit at other search levels and yet your time and ideas will be forward-focused.

Mobile search is smart (when I say mobile I'm referring to smart phones). If, for example, I go to Las Vegas this coming New Year's, with mobile I can find places to eat based on where I am (since my phone knows), or based on specials for meals or, based on what my phone knows to be my favorite music. If it's my 6th trip to Las Vegas, my phone knows that too and will recommend places complementary to previous visits/interests, such as comedians, or in the geographic area of previous visits. There are white papers on the web and Standard & Poor's recently wrote up an interesting international mobile recommendation.

By studying, planning, and implementing mobile search, you will continue to optimize for Google/Safari/Chrome/Bing/etc. even though you're relegating them to the background of your thoughts. At this time, mobile search is not strong in many companies and, as such, your organization should be able to move toward the top with a reasonable effort. There are strong indications that people are attempting to search with their mobile device and that it's the results that are disappointing rather than the technology available.

Mobile search is a slightly different mindset: local, personalized, and more "intimate" than general search. Think of yourself as a guide in the phone, welcoming the user. People are, as you know, more intimate with their mobile device-it's a one-on-one technology. Your "voice" then, with SEO and content for mobile search, is you talking to me rather than your company talking to users.

Learning about mobile search is fun, it will continue to boost your juice with existing search, and you'll be an early adopter able to get traction.

answered Dec 21 '11 at 03:27
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Kelly Cooper
88 points

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You are looking for a diversified marketing strategy. I'll assume you have a great product. If not, build a great product first.

Google/SEO is one way to market your product or service, but there are several others. The tips below all center around becoming a leader in your space.

1. Twitter Use twitter to (1) become a thought leader in your space and (2) directly engage your users. Become a thought leader by pushing out relevant content in your industry, engaging in conversations with current thought leaders and RTing them, and writing your own original content that you also tweet out.

2. Forums Participate in forums that are relevant to your industry and provide value. Over time, people will look to you as a leader in the space and treat your word as gold. Don't overly promote your service, just focus on providing value.

3. Write amazing content If you have successfully become a thought leader and provided value on forums, you can then write content which people will share, because they think of you as a leader in the space. Focus on quality of content, not quantity.

4. Use following that others have built Start guest blogging with the amazing content that you have written. This way you can leverage the following that others have built to your advantage. And they benefit from having a upcoming leader in the space writing for them.

5. YouTube! YouTube is the 2nd largest search engine (I think?) and if you create great video content that provides value, people will find you and you will continue to build your following.

answered Dec 21 '11 at 03:41
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Bkparikh
610 points

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