How to track effectiveness of print campaigns?


Unlike Google Adwords or any online ad buys in general, how do people track effectiveness of a magazine ad? Are there some strategies you can use to figure out which print ad is working the best (A/B split testing print ads).

Offline Marketing Print Media

asked Feb 6 '14 at 22:05
Geraldine Wilson
21 points

1 Answer


Most of what I've seen is using custom links or phone numbers for each major ad variation / publication.,, etc.

If you're targeting an audience that will use QR codes, that gives you even more options as you can put a link with multiple parameters into the QR code:

The other popular strategy is to include a coupon code or other specific offer that varies by ad version / publication. Tracking requires some more manual entry / setup on your part, but it gets done regardless of if they go to a specific URL or reach your site by Googling you after seeing your ad.

answered Feb 7 '14 at 14:58
Jay Neely
6,050 points
  • +1 For the coupon code strategy. People might not type in the full distinguishing url, but they're far more likely to use the coupon code. – Chrissie Gray 5 years ago

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Offline Marketing Print Media