I want to run an advertising campaign that will drive downloads of my mobile app. I'm open to AdWords, Facebook ads, Reddit self-serve ads, AdMob ads that appear on mobile devices etc. The mobile apps are educational games so I'd like to reach both parents and kids.
What should I consider when running this type of ad campaign?
Two considerations I'd suggest:
You can promote your app on the corporate blog, submit it to review websites, post press release on the PR website, advertise it within the other apps. Use SMM and SEO tools to increase traffic, send newsletters or direct e-mails, use QR codes etc. That's not a full list of the things you may do. You can check this article for further details http://mashable.com/2012/01/20/advertise-app/