Best Method for Advertising Mobile Application


2

We are looking to get the most bang for our buck, what is the best method for marketing our mobile application? Are there services that specialize in marketing for mobile applications? Any suggestions?

Marketing Advertising Apps

asked Jan 19 '10 at 15:38
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Gulu Apps
41 points
  • It depends on what it does. Can you give us a link? – Thom Pete 7 years ago
  • We do not have a link as yet; we are deep into the planning stages. One question that keeps coming up is how to effectively market this app. We feel it will be a game changer, but without effective and skilled marketing, it will get lost in the sea of other applications out there. – Gulu Apps 7 years ago
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4 Answers


5

Difficult to tell w/o knowing more.

  1. what platform - iphone, android, winmo ?
  2. what target - consumer, business
  3. what type - game, ecommerce, utility

Find a direct competitor and deep search where they are - and then target the same media outlets.

Or - if you have $$$ go to an agency and have them do the above. If your product warrants it, gorilla marketing companies can offer non traditional media placement.

answered Feb 6 '10 at 01:18
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Jim Galley
9,952 points
  • "Guerilla" perhaps, unless King Kong is the target audience? :-) – Seenu 7 years ago
  • what? don't like magilla gorilla? - Nice catch: definitely a typo. – Jim Galley 7 years ago
  • I'd also advise that any one can create and implement their own effective guerilla marketing campaign, given that they have the time, resourcefulness and manpower. Particularly with SM and the WWW, the world is getting smaller, and it's getting easier to define and reach a much more finely tuned segment of your target market. "Get them where they are" – Publicrelate 6 years ago
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2

Use social networks, write your own blog and promote it, comment other blogs.Good luck!

answered Jan 22 '10 at 19:28
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Alena Shechkova
101 points
  • Those are traditional ways that everyone seems to do - are there any revolutionary, ground-breaking, seldom used methods to get the word out about your application? Are there any firms that specialize in marketing mobile applications? – Gulu Apps 7 years ago
  • Define your target market. What are their habits/lifestyle? What other products/sites/apps do you think they use? Study those campaigns and ride those. A thorough deep search is powerful. – Publicrelate 6 years ago
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1

For getting information on when and how people are using your app, I recommend Localytics' mobile analytics. Getting good analytics so you can better target & frame your marketing is key to cost-effectiveness.

answered Jan 19 '10 at 15:48
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Jay Neely
6,050 points

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AdMob is supposed to be good, and they were recently purchased by Google: http://www.admob.com/

answered Mar 6 '10 at 09:54
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Ben Edwards
601 points

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