Should VC pitch be in 2nd person or 3rd person?


0

Should business ideas pitched to venture capitalists be narrated in 2nd person or 3rd person?

One does not actually sell the product/service to the VC, but in a sense it does "sell" the whole business idea.

So, should one use:

"NewCorp enables you to do unthinkable things in a matter of minutes.."

or

"NewCorp enables users to do unthinkable things in a matter of minutes.."?

Venture Capital Pitch

asked Jul 6 '11 at 02:34
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Peter Knego
103 points

2 Answers


2

  • It doesn't matter.
  • It makes no difference.
  • Either one is OK.
answered Jul 6 '11 at 11:14
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Joel Spolsky
13,482 points

2

IF you think your service is something they might personally use:

"NewCorp enables you to do unthinkable things in a matter of minutes.."

If not:

"NewCorp enables users to do unthinkable things in a matter of minutes.."?

answered Jul 6 '11 at 12:35
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Long Winter
271 points

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