Ways of promoting Android app


I created a few applications. One of them is very good and users like it. However, I can not increase the number of installations to more than 50 per day. It is very small. The program is unique, complex, but very useful.

Within one month I did:

  1. Advertise on AdMob ($50)
  2. Advertise on AppBrain ($100)
  3. Announcements posted on 7-8 popular forums
  4. Announcements posted on Facebook pages
  5. I released a simple app with advertising the main app

But all these had very weak effect. Now, the app has 1700 installs. A month has passed!

What else can I do? Maybe my translation of texts so bad? English is not my native language and I know it badly.

Marketing Advertising Apps Android

asked Mar 26 '12 at 14:20
186 points
Top digital marketing agency for SEO, content marketing, and PR: Demand Roll
  • if you share your link, may be I can see if translation is an issue with your descriptions. – Natwar Lath 12 years ago
  • If you're going to share a link, put it in your profile, not the question. @NatwarLath, feedback on my startup type of questions are off-topic for this site. Maybe you can contact each other directly. – Zuly Gonzalez 12 years ago
  • Your English isn't *that* bad but it does need some help. If your application is really complex, having poorly written description will indeed have a negative effect on downloads because people won't understand what it's supposed to do. – Dnbrv 12 years ago
  • Well. My app Vision board https://market.android.com/details?id=air.com.astraport.visionboardAstraport 12 years ago

5 Answers


Search for App Store Optimization in google, it's a new branch of SEO which is catching on and is very relevant to you.

Also look at AppAnnie.com to receive insights about apps and your ranking in different locations, that way you can know where to focus your marketing efforts in localized versions or what not.

I would also recommend doing some A/B testing with application name as key-word optimized app names will appear higher.

answered Mar 26 '12 at 18:36
Itai Sagi
337 points


Or you can try the following:

1) "Not so honest way": make a lot of google accounts, get the market install on emulator, download and rate 5 stars on your own app. Write your own nice reviews.

2) "More honest": embed in your app the reminder to rate. Don;t show it right away but after some time.

answered Apr 17 '12 at 16:35
Andrea Kornea
41 points
  • lol, so breaking the terms but clever... – Maxim Gershkovich 12 years ago
  • +1 for clever - my fav answer :) – Genadinik 12 years ago


Or try AppSurfer. Know more here - http://appsurfer.com/developers It helps market app, tries to increase downloads for publishers.

P.S. I am associated with AppSurfer.

answered Mar 28 '12 at 17:17
119 points


For increasing the number of installations or downloads you need to have a solid marketing strategy. You should try the following:

  1. App review websites
  2. Swap banner ads
  3. Social Media Marketing
  4. Video Marketing

I have used these ways for promoting my app, and it helped me a lot in increasing the number of downloads.

answered Oct 27 '12 at 13:51
Android K
11 points
  • too abstract. preferably specific links, services, cost. – Astraport 11 years ago


  1. Fix your translation. If you think your translation to English is bad, pay someone to do it for you. You can probably outsource this to someone fairly inexpensively using a service like eLance or oDesk.
  2. Run a contest. You might be able to create some buzz by sponsoring a contest around your app. The more creative your contest the better results you'll see.
  3. Get blogger reviews. You mentioned that you posted announcements on popular forums, but it's more powerful if an independent party touts your app. Contact bloggers in your niche and ask them for a review. Take a look at How to request a review from bloggers? for advice on this. You may even want to consider giving the blogger a free copy to give away on his blog. For startup sites that do reviews take a look at:
  4. Get app store reviews. Having positive reviews in the app store is important. Give away a few free copies of your app in exchange for reviews in the app store. You can't require a positive review, but I think people tend to be more forgiving when reviewing apps in this situation. You can announce this on Facebook, Twitter, and relevant forums.
answered Apr 20 '12 at 10:44
Zuly Gonzalez
9,194 points

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