How to write an advertisement?


Any tips or guidelines? Or is there a great book on that?

Marketing Advertising

asked Jul 14 '10 at 13:05
116 points
Top digital marketing agency for SEO, content marketing, and PR: Demand Roll

2 Answers


A great book is "Scientific Advertising" by CLAUDE C. HOPKINS.
It's already Public Domain.

Read it online at: (You could download it as well, if you are a member)

Well, the book is old, but the content is still very, very useful.
Great to read.

Enjoy it.

answered Aug 24 '10 at 02:12
371 points


A few tips: Always be clear about the value you are offering (how do you solve the advertisee's problem). Be succinct. Showing is more helpful than telling (if you are doing display). Include a strong call to action (tell people what to do next).

Also, as with anything, your best ad direction depends on what you are selling. Important to know your audience.

answered Sep 21 '10 at 04:03
Jim Shook
417 points

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