Some key aspects include:
1] Writing the product desciption (obvious).
2] Describing unique features of the product.
3] Adding some personality to writing.
4] Describing use cases for the product.
5] Writing about the company's founders.
6] Avoid marketing-speak to make your idea sound more exciting
I want to know what is the standard template? How many more points do I need to consider while writing the company profile?
And is the company profile enough to pitch? or Do I need an Executive Summary?
Or Am I completely off track here?
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Thanks for clarifying, I have only experience with pitches in person where time is the key component in in-person pitches. Thus, I would merge some items: product description with 1 or 2 clear use cases. There is a reasonable book out there: http://www.elevatorpitchessentials.com/ Particularly he points out a checklist focusing on telling a story.
The most important concepts perhaps are: Concise & Clear & Consistent
I also like a lot a book Presenting to Win:The art of telling your story by Jerry Weissman. He makes emphasis on how you should develop your story, your pitch about your product.
http://www.amazon.com/Presenting-Win-Telling-Your-Story/dp/0130464139 Hope it helps,