Market Segmentation Questions


0 Votes
1 Answers
1.19K Views
for software, how effective is to have separate commercial and personal/non-commercial versions?

I want to know, from experienced software vendors... How much effective to have separate commercial and (discounted) personal/non-commercial versions of a product (with same features)? In that...

asked Jan 9 '12 at 19:57
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Nestor Sanchez A
690 points

2 Votes
4 Answers
1.7K Views
For market segmentation pricing... what is better for a software product: by features or by capacity?

what do you think is a better style for market segmentation pricing of a software product?... Option A: By features (Spreadsheet software example) - Edition Lite: $100 (features: macros and...

asked Oct 3 '11 at 17:48
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Nestor Sanchez A
690 points