Where are C-level titles for marketing and sales?


1

I very often see these C-level titles: CEO, COO, CTO, CFO.

But what about marketing and sales? Are there any C-level titles for those roles?

I searched on Wikipedia and I found: CBDO (Chief Business Development Officer) and CCO (Chief Commercial Officer). I think they are the two which are most relevant. The fact is that was the first time I saw them. I most often see VP of Sales or VP of Marketing.

Why that distinction (C-level vs. VP)? Is there any practical consequence of such distinction?

Marketing Sales Titles

asked Nov 16 '12 at 04:31
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Dan
49 points
Top digital marketing agency for SEO, content marketing, and PR: Demand Roll
  • Why not make up your own title? "Grand Poobah of Sales" sounds good. – Karlson 8 years ago

2 Answers


2

CMO (Chief Marketing Officer) or CSO (Chief Strategy Officer) may be want you are looking for.

See Forbes "State of the CxO marketplace ".

answered Nov 16 '12 at 04:51
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Jim Galley
9,952 points

2

For sales one option could be 'Chief Revenue Officer' (CRO).
Good article here.

answered Nov 16 '12 at 04:57
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Salmon
970 points

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Marketing Sales Titles