Where can I brainstorm to find (Different, Emotive, and Simple) stories about my small business in order to craft messages that will catch the attention of traditional media?
Where do freelance journalists and publicists hang on the web? Is there a 99 designs equivalent for publicity?
I've just finished reading Mark Mathis's Feeding the Meeding Beast. Published in 2002, it is focused purely on traditional media (not blogs etc). He claims the media craves:
I would like to know of any good web sites where I can get coaching / forum support on finding the stories that the media like.
My particular circumstance is promoting a Little Rock, AR Real Estate Brokerage for whom I've developed their MLS website. I've helped this firm grow during this down economy by helping them adopt all the latest and greatest of Web 2.0. Google Maps, Street View, Facebook, Twitter, and various Real Estate 2.0 Stuff. All these advancements has really helped with the viral (referral) aspect of his growth but now I want to venture into something more traditional (Newspaper, radio, magazine, broadcast). I would like to know how to package up these advancements and serve them to traditional media. I think any one of these advancements meet the "different/new" criteria; but not necessarily the Emotive and Simple criteria.
I think there is an Emotive/Simple angle I just need help brainstorming. Maybe something like
As you can see I need some help. Probably multiple rounds of brainstorming.
* "Traditional Brokers leave options on table while xyz forced to foreclose".
I've recently worked on a project that involved a PR company - and in observing their work, basically observed how they would operate as they built up my client's profile from nothing to appearing on television. Quite an interesting process.
There's a great read about ideas in this book called Made To Stick.
Hope this helps! Its a lot of work in the beginning, but once you're setup - it's done for life pretty much. The best feedback that you would get would be from the initial smaller publications/writers who would at some point (after you have some coverage) paraphrase your pitch - they'd like to help, but sometimes it seems that they would only help after you've been through a baptism of fire. Either that or after you sign a check.
We actually hired a local PR agent. She works especially with small businesses and gave us a really good rate (under $2000). Then, she got us into several trade publications and put us in contact with several bloggers.
I know that for small operations it can be tough to pay that kind of money, but it was really worth it.
Or am I missing the question entirely?