I recently spoke to the Director of Sales of a new, successful CRM software. He said a key part of their marketing is PR and getting the media to talk about them.
We're building a software for small businesses, and I want to incorporate PR into our marketing. I'm compiling a list of influencers of who I need to reach out to. The list would include magazines, bloggers, trade associations and freelance journalists/software reviewers. But I'm not sure how I should approach them.
Should I just come out and tell them my intentions? I'm sure they get too many people looking for press, and it seems too one-sided also. How do I make this a win-win interaction? Or what should my approach be?
There are two things to keep in mind when you want to get a journalist/reviewer/blogger/etc to talk about you:
There are a ton of really useful articles on the web about this exact topic. Some of my favorites:
There is some PR that you or your staff can do yourselves. You can do the following:-