Is a domain extension like .ch helpful for B2B startup or a gimmick?


My planned company name ends with "ch", - let's say it's "Velocity Reasearch". and are both available. Is using a TLD like .ch in this way considered a gimmick or entirely appropriate to a serious B2B software company?

EDIT: To frame the question better: assume I own both the .com and .ch. Which should I promote as primary URL and use in email addresses, etc? The .ch is three letters less typing.

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asked Nov 26 '11 at 20:11
394 points
Top digital marketing agency for SEO, content marketing, and PR: Demand Roll
  • Whatever people say, I do not get it serious. – Ross 12 years ago
  • IMO, people only buy the .ch because they can't get the .com or the .com is expensive. They'd buy the .ch in hopes of someday having enough revenue to afford the .com. If you can go straight for the .com then just get the .com. – Mike Nereson 12 years ago

3 Answers


Personally, I would register both. Most internet users default to a .com when attempting to reach a website. However, using a .ch can be a nice gimmick that will help you stand out. I'd register both and have the .com redirect to the .ch. Just my opinion though.

answered Nov 27 '11 at 00:10
Chris Felstead
131 points


Repeat visits will often be either bookmarks or just simple searches in Google for "Velocity Research".

No one will bother remembering your exact domain, but you.

Not buying the .com but just going for the .ch is definitely a very big mistake. Buying both and promoting the .com makes the .ch useless (which it is).

PS. '.ch' is often not faster to type - enter domain + Alt+Enter adds the '.com'. Also a lot of mobile devices with virtual keyboards have a '.com' button.

answered Nov 29 '11 at 12:16
201 points


I would use the .com. For SEO and credibility, it's much better. Vanity URLs are appropriate for very short URLs only or stuff like

answered Nov 27 '11 at 08:27
Nicolas Bouliane
11 points

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