Explain product by example?


6

Is it a good idea to describe the features of a product/service by making fictional scenarious how to use this product?

I know the best aproach would be to present at first the problem and show afterwards the solution. But in my case there are several problems and several solutions.

Marketing Launch Product Launch

asked Oct 21 '12 at 18:39
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Ovonel
33 points

3 Answers


5

Absolutely, in fact it is probably the best way to do it. Humans respond very well to stories since they have been a very important part of our communication skill set for thousands of years.

Try to relate the stories to actual scenarios that the person you're talking to may have experienced. That will make them recall the experience and the pain they felt. This will help them connect with your story more closely and they will better understand the solution when you present it.

answered Oct 22 '12 at 10:16
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David Tuite
174 points

0

By having real world scenarios related to your target market (with a good story telling technique) is best way to attract your audience. In your video focus on pains and problems of your audience and then solve their problem by introducing your product or service. Hope this article will help.

answered Apr 25 '13 at 01:01
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Mak
1 point

0

As long as the scenarios can happen, and are likely to, I see no problem.

answered Oct 22 '12 at 01:54
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Ben Thomson
140 points

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