Facebook like open sign up form on the frontpage, is this better?


Faebook has a sign up form on the front page itself? has any body done A/B test on something like this vs. another page loaded for the sign up form?

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asked May 31 '10 at 18:44
352 points
Top digital marketing agency for SEO, content marketing, and PR: Demand Roll

1 Answer


You can't automatically re-use A/B test results from one company for another... Facebook can show a sign-up form without a site tour because everyone knows what Facebook is. A small company just starting out is probably not so lucky.

If you can get results from a company very similar to yours, in a very similar market, then maybe you can reuse their A/B test results. But the best thing would be to run your own A/B tests, and engage with customers over a more rich communication channel (phone, usability tests in person, observing users interact with your site in their homes, etc).

A side note, long term I think the signup form will die. Intuitively what Luke Wroblewski says in that article makes a lot of sense, but getting it done may be hard.

answered May 31 '10 at 19:00
Jesper Mortensen
15,292 points
  • Great point about signup forms. They're not very fun, are they? – Publicrelate 12 years ago

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