We are a startup currently building a prototype version of a software with 20 developers within the websemantics field. We are developing a really innovative tool and have already received the attention of the biggest player on our market in order to collaborate.
Our potential partner has a community of:
their premium data on google...so the incentive to pay is reduced).
As part of our partnership, I am hoping to get access to their customers' base so that we could quickly get traction to our webapplication and lift our startup of the ground quickly.
The content of the partnership agreement (it will be formally put in a contract) is:
Therefore, I have identified the following scenarios to structure the partnership:
Hence my questions are:
Any other advice is welcome.
Marketing Strategy Affiliate Partnerships
Here's the breakdown:
If you can get away with it, go for option 3. Licence your tools to this company for a fee plus allowing you to contact their customers. In the meantime you will be developing the next version of your tools and later launch your own branded website with this customer base to draw on.
I don't see the other company going for this though. It's very risky for them in the long term.
Option 1 on the other hand is mutually beneficial, without anybody feeling like one side is getting more out of the deal than the other. A true win-win situation.
Option 2 is bound to end in a fight. There's just too much ambiguity when it comes to offering an unequal 'tit for tat' option. This option also detracts from unity. The finished partnership should look like it's coming from a unified place to the end-user.
Option 4 sells you short. You have something that is worth a lot to this company and you shouldn't merely be given the opportunity to advertise to the customers of the new site, but should share the revenue.