Does Google work with audio and video?


If I put a bunch of time and effort into creating non-text content, namely audio and video, how will Google grasp how to index it? Is there a way to "prep" audio and video so it gets noticed like text gets noticed?

Google SEO Video Audio

asked May 14 '11 at 01:22
Kenneth Vogt
2,917 points
Top digital marketing agency for SEO, content marketing, and PR: Demand Roll
  • I also voted this as not constructive. This is not a startup related question at all. Definitely a webmasters question. – Digital Sea 11 years ago

4 Answers


This isn't a question for Startups, but regardless:

Google is working on Indexing Audio search results. It's not something that one can rely on yet though, as it is still an immature project.

answered May 14 '11 at 01:34
266 points
  • If it isn't a question for this forum why did you answer it? – Tim J 11 years ago
  • @TimJ - because I was trying to be helpful, and when I answered the question there was always a chance that the question could be migrated with my answer still intact. – Craige 11 years ago


Use meta data like description, title to tell Google about your audio/video.

Example -

<meta name="title" content="Best Video for startups" />

<meta name="description" content="Check this video on startups by Kenneth" />
Google is planning to "listen" to your audio/video too for analyzing but it's in a nascent stage right now.
answered May 14 '11 at 02:10
Ankur Jain
566 points


Put video on YouTube and if it's relevant it'll show up. As you put titles and descriptions on the video, it'll get indexed and if there isn't too much competition it should have a chance of showing up in the top half of the results (where Google tends to put YouTube results). For example, do a Google search for "how to tie a tie". You'll see that despite not mentioning 'video' in the search, a YouTube video for it appears (for me) in third position. So whilst there isn't anything particularly clever in how Google does this, from a marketing point of view it works.

So yes, I believe it is worth spending time on video content (not as sure about audio).

answered May 14 '11 at 02:15
2,333 points


Indexing media, beside text and similar, is hard and currently it relies on metadata that it can gather.
For instance, a MP3 that has the artist, song name, etc. or a youtube vĂ­deo that has tags.

I believe it will take a while until non-text media is indexed as easily and accurate as text is nowadays.
Text is still king and it will rule for a while...

answered May 14 '11 at 01:44
Fernando Martins
798 points

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Google SEO Video Audio