Got a steady flow of Subscribers. Now how do I keep the ball rolling?


I've pre-launched my start-up two days ago. After being featured on a few sites, we now have a good influx of subscribers. Now I know an inevitable slow down subscribers will happen if I don't act quickly.

What are some things I can do to gain more exposure?

I've already started submitting our start-up to other sites and am now thinking of other measures.

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asked Feb 8 '12 at 09:39
94 points
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2 Answers


If you are getting a lot of subscribers and they are loving your product the best thing you can do is think of a creative way for them to encourage their friends, co-workers or other businesses to use it.

Mass email - ask them to tell a friend, run a contest, send out some promotion codes, incentives for recommending people. Month free for each friend who becomes a paid subscribers.

Something like that. You want your growth curve to be exponential so you need each subscriber to tell a couple friends.

Also getting exposure on blogs, review sites, having people naturally praising your product over Twitter and social networks doesn't hurt.

answered Feb 8 '12 at 15:38
Ryan Doom
5,472 points
  • If you mass mail, observe the CAN-SPAM Act of 2003 – Malfist 11 years ago
  • Yeah - you would want to send mail using something like that takes care of a lot of compliance issues like un-subscribing. Since they are doing business with you - you have a right to send them emails, but definitely provide an un-subscribe option and follow compliance rules. – Ryan Doom 11 years ago
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Hard to say without knowing your audience and the target market.

With the way people interact through social media, that is the best way to expand on your base users. If they are technie and it fits into your site, runnnig a contest where you require them to tweet/retweet a certain phrase/hashtag related to your site is a decent short term boost you could try.

answered Feb 9 '12 at 04:39
273 points

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