I'm trying to come up with an effective email signature, but I'm undecided which has the most impact. So far I have come up with:
Joe Blogs Managing Director
www.smartcompanysoftware.com A little sparse, but should I include anything else i.e. Skype phone number, LinkedIn, company logo etc
I don't want to make the signature too big, but equally I want it to look professional and contain the RIGHT information.
What I like is:
And last but not least, this is a topic which founders really care about, but most other people don't even notice. As founders, we can be emotional about how our company will be perceived by others, because it touches on sales (our livelihood) and society's perception of our company (social status). For this reason, we often obsess over business cards, email signatures and the like. The rest of the world doesn't care. For them it's just a email signature, and (unless it's very amateurish and far outside accepted standards) they generally won't even notice that it's there.
Update 4. Feb: There is a nice article on Smashing Magazine with some inspirational material about email signatures.
I check email every few business hours.to get other people (and yourself) out of the habit of constantly degrading your productivity by email checking.
Rule number 1. There are no rules. Rule number 2. It really depends on what kind of business you are in. If you are just launching a site, put it in there.
If you have just won an award, put it in there.
If you have a quote put it in there.
If you are communicating through channels like Skype put that in there too.
Just remember to distinguish between basic information (Name, Title, Phone) and dynamic information.
The basic information should always be the same. Everything else is up for experimentation, and you should experiment.
Your name, title, and company are appropriate for an e-mail closing block. You may also add a closing salutation such as "Sincerely, Joe" above the closing block when this makes sense.
I'd suggest only putting your phone # on notes where you are comfortable taking calls from the recipient.
Tag lines - whether they're clever or meant to be helpful ("I only check notes every few hours" ) - are not a good idea.
I like to put the company address and website. Like so.
Chief Head Grunt
1234 Main Street
Any Town, USA 99999
http://acmestartup.com (555) 555-1212
I know it's a lot of stuff but I find that it's easier for people to find my contact info if it's right in front of them.
I have recently changed from showing my website to showing my (corporate) blog URL in my signature, nicely shown as a hyperlink with its title. I am thinking this provides a useful way of marketing the blog (especially if like me your blog currently says more about your business than your website) - it's like free advertising for blogs on every piece of correspondence.
Not for everybody but some may find useful.
One of my biggest pet peeves is an attachment in an email signature. Email. Faux. Pas! For about a year, I'd used a method of CSS design (described here ) for my Mail.app email signature so that there would be a Scraster logo in my CSS signature. It appeared as an image, but wasn't an attachment. In a perfect world, I'd still recommend this kind of signature, but sometimes they don't render correctly and also, I've come to realize that a lot of people don't like rich HTML email signatures (especially those recipients on mobiles). Now I keep it basic with two lines of text. Line 1: Name, Title Line 2: Company name, phone, URL
Personally I just put the website company name and URL. No title, no name.
Why would people put name on their signatures, it's already in the header. If it's not you should change you mail client settings anyway! I know everybody is doing it I just don't know why they are doing it :)