Is looking for a leads person out of the blue really sensible?


I hear startup wannabees talk about how they want to find a leads generator who will find companies and set up meetings. To me that seems too good to be true, like trying to find an Angel/VC who will throw money at you.

Is it really feasible to find such a person just by posting online and hooking up with a stranger, or do you really need to resort to old-school networking?

Marketing Networking Leads

asked Jun 9 '11 at 21:30
173 points
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2 Answers


I would personally be very skeptical of the leads genreations people without some serious qualification.

My companies have been around for 10 and 14 years respectively and we have 1 salesman who can actually open the doors and get us the meetings we need. He is employed full time now but there have been many who have tried to claim that ability.

To address your real question is how do you work out who to work with ... I can't say, its a matter of talking to a range of people and hear their stories, actual deliverables, actual experiences VS "almosts" OR "could work if" are a big give aways ... or setup the deal such that if they actually deliver an income stream to you then they deserve a payment otherwise perhaps its not ... the trade off to that is you need to invest in the months and years of getting into some big players before the payoff occurs and you have the runs of the board that allows you to grow.

  • The question is are you willing to bet on this person?
  • How are you betting on this person? (Paying their wage OR paying for the result).

In the end the real answer is you have to roll the dice and hope you have a good one ...

answered Jun 9 '11 at 21:52
Robin Vessey
8,394 points


This is not an either/or scenario.

There are good and qualified lead generators who are in the business of monitizing their own networks by providing referrals.

and Good-ol-fashion networking to build your own network of qualified prospects is essential.

The good thing is that you find the first by doing the second.

When you think you might have found someone to do the first -- here are my recomendations:

  • References, References, references.
  • They need to really understand your business -- if they don't -- they wont sell you.
  • Don't pay a base until they have proven they can deliver.
  • Know the true value of a lead in your business model and sales cycle
  • Take your time -- quality sustainable relationships which will deliver leads takes time.
  • Be gentle with yourself -- not everyone you bet on will work, and that is okay. Be gentle on them as well, not every reason it doesn't work has to do with the specifics of the person.
answered Jun 10 '11 at 05:09
Joseph Barisonzi
12,141 points

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