How many women purchase an item online every month by age group?


Hey everyone... i have been spending the past 30 minutes trying to find real statistics from any time in the past three years.

I am simply trying to find a breakdown by age group of female shoppers online, along with the total market size.

Yes I know this is probably something large like 60 MM or so, but I would like to find the exact number. ( i mean come on this is stack exchange)


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asked Sep 27 '10 at 10:56
113 points

2 Answers


I think this gets you started roughly 50% for each gender and 36 billion as of ending 2007 quarter. Pew didn't answer frequency of use so the 50% is going to be off but I think it is an indicator of use that if you get nothing else should be used.

answered Sep 28 '10 at 03:26
John Bogrand
2,210 points
  • thanks!!! i eventually found the second table... but after pages and pages of pew internet studies i did not see the first one above.. again, thank you very much – Bound008 13 years ago


Sorry to disappoint, but those statistics do not exist.

In order for them to exist, every on-line eCommerce firm would have to co-operate in gathering and sharing this data.

Age data is not collected when doing most on-line purchases and gender data can at best be inferred from a name on the credit card.

answered Sep 27 '10 at 13:26
Krzysztof Kowalczyk
1,950 points
  • sorry... when i said exact number.. i didn't mean the summation of all e-tailers on the web. what i meant is that i don't want something like... well there are 50 million people age in this age group on the web and 45% of all people shop so therefore 4.5 shop. i just want something a little more authoritative. that 45% comes from all people and therefore does not apply to the sub group. – Bound008 13 years ago

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