How to market an android application?


My colleagues and I have just completed our first Android app. This is going to be a free multimedia application that can download/preview ringtones and wallpapers to your android.

Now we need to know how to best do marketing for this application. We would like the app to have a great start in numbers of users and downloads from android market.

Anyone got a tip on how to do marketing for our Android app ? Like where to upload our .apk, post links or ask for reviews ?

I'll be thankful for any response.

Marketing Software Application

asked Nov 19 '09 at 09:57
Vidar Vestnes
141 points
Top digital marketing agency for SEO, content marketing, and PR: Demand Roll

2 Answers


I have no clue about Android markets, but let me make some reasonable guesses.

First, concerning promotion: It's no rocket science to find appropriate place to promote your app. Just use Google, Bing, or blog search engines. For example 'Android AND app AND review' should give you some results for appropriate places to ask for a review. Another option would be 'Android AND app AND community' for places to post links.

A slightly more complicated way is this: Use the keywords most likely being used to find your application and look what the current results are. For example, the obvious keywords are 'Android AND Wallpaper OR Ringtone AND Download'. There are already about 3,490,000 results on that query, so check out the first pages. Try similar queries, too.

With a list of highest ranked pages, you can use a backlink tool to find out who links to those pages. These are the pages you're looking for. Since they already posted a link to sites discussing the topic, they are likely to post about your app, too. Just contact them in a reasonable manner (ie. no mass mails, etc.).

Second, getting people to download your application is slightly more complicated. For your app is free. This makes it easy to download and use, but there's also nothing that makes users do it now. In other words, they are likely to procastinate the download.

Under these circumstances, they only way to get them to act is building something really compelling. For example, if you have the largest collection of wallpapers and ringtones for Android, this may be good enough.

A better way is a (time) constricted offer: If there's something in your app that users would usually pay for, say the ringtones, you may offer some of them for free during a 2 weeks trial period. Such a restricted offer also makes it more likely that other sites will review your app and post about it. People want what's scarce, so make something in your app scarce.

Hope this helps.

answered Nov 19 '09 at 22:24
Claus Schwarm
1,599 points
  • Follow up: Thanks for your reply and very useful insight. The question was asked on the day before we launched the application. Today the app got more than 6 mill downloads on Android Market! – Vidar Vestnes 13 years ago


get it on Amazon and the Android market

Go to every phone store in town and use their demo phones and pretend your checking them out and download your own app and rate it highly with the demo devices.

Get it reviewed in as many places as you can.

Finance a contest of some sort on an App review site and give some awAy for free.

answered Mar 25 '11 at 18:59
Long Winter
271 points
  • I'm surprised this was upvoted. "Go to every phone store in town and use their demo phones and pretend your checking them out and download your own app and rate it highly with the demo devices." That is pretty dishonest and I would not recommend it. – Skaz 13 years ago
  • @skaz +1 for creativity :) In marketing whatever works, goes :) I wonder though if they have a way to track the store phones and know that this phone isn't a real person. – Genadinik 12 years ago
  • @Genadinik What a world we live in! Check your morality unit. – Skaz 12 years ago

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