By VC-targeted, I mean a businessplan that I send to VCs as part of the first contact package..
It concerns a saas/paas startup with a very clearly defined target group. We have preliminary market research results but are not online yet.
Brainstroming and some google research led to these content items:
*specific activities in these channels
*estimated conversion rate through these
*estimated costs of these measures
What do you think?
We have to write a businessplan as partial requirement for a part government funded investment into our startup. so i figured we might as well make it useful for something more than just appealing to bureaucrats..
Dmitry is correct in that a VC will not read your business plan. What they want to see is:
As for content of the marketing section of the pitch, they want to see markets over a billion dollars that you can capture > 10% market share within 3-5 years. The questions that will run through their mind that you need to answer are:
It's hard to nail all of these but you really need to try. VC's see thousands of deals a year. They pick maybe 200 to pitch. Of those 20 go to due diligence. Out of the 20, 2 get funded. So, you have to stand out as an excellent deal.
I seriously doubt any VC would read a business plan on first contact. Create a pitch deck sticking to the 10-slide rule, albeit maybe not literally. You may find some decent guides and samples on SlideShare.
UPDATE: As you wrote that you absolutely have to have a business plan, check out the SCORE templates.