I'm pretty new to twitter ( http://twitter.com/roadbud ). I'm hoping to build customer relationships, provide customer service, engage people with blog, and lead prospects towards our product (iPhone running app - http://roadbud.com ).
This is a tall order - especially in my "spare" time. I ran into someone who is terrific at twitter (warm, smart, etc) and she might help me out. How best to tie her in?
My current thinking:
Is this workable? Twitter still seems like a foreign language to me.
Well - it all depends on what you want out of twitter.
1) if you want a corporate presence, the ability to tweet out new posts, announcements, solicit feedback, field support etc. then make the rosebud account the mouthpiece. Fix up the twitter page to match your site branding. Let her run that account and create another personal one for you. Go through your followers, direct message those who are known friends and suggest that they follow you on your new personal account.
2) if you think all that seems too stuffy, then continue using rosebud as your personal account. Follow your current thinking & retweet corporate linked info between the two.
I've seen both approaches, so there doesn't seem to be a tried and true formula here.
I think twitter folks like to see some personality behind the tweets (ie. your run today was tough!) to show that you're one of them.. but some people take it too far.
Mike, I think you are taking the right, authentic approach: companies don't tweet, people do. I don't think that Guy Kawasaki's approach of having near-invisible co-tweeters will work for anyone who doesn't already have a huge following.
For Startups, you are part of your product - share with people on Twitter the best you have to offer, and why this matters to you.