How to outsource marketing / sales


3

First of all I know that "sales and marketing" is my business it's not something to outsource.

However I'm in a different situation:

  • I don't have budget and the long-term commitment position to sales/marketing guy
  • I've got bunch of potential clients waiting to follow-up
  • All the team is currently busy or not qualified for the task including me

Based on this I'm looking for an effective way to hire an external help to follow-up and help on our marketing.

Which websites/places you can recommend to find such a person to hire for 1-6 months, or maybe longer. I'm especially interested in people who can work on minimum fixed fee + commission.

About our business: We are selling a desktop software for ~2000$

Marketing Sales Hiring Outsourcing

asked Mar 22 '10 at 19:17
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The Dictator
2,305 points
  • Good stuff. Is the software downloadable & self-installable, or is it something someone from your company needs to help customers configure? – Jay Neely 7 years ago
  • It's download & self-installable. Doesn't require configuration. – The Dictator 7 years ago
  • I might be able to help if you can answer two more clarifying questions: 1. What do you need the marketing person to do? There are several different types of marketing people. See my post http://www.thricearoundtheblock.com/2010/03/field-guide-to-marketing-people_08.html. 2. What part of the country are you located in? – Edwinoh 7 years ago
  • @edwinoh All of the above :) We are a small company, we need someone first of all can give field support, secondly need to fill us up about marketing subjects when we need (such as pricing, approaching. new marketing ideas, if capable even SEO). We are in UK but most of our team is working from home office around the world. – The Dictator 7 years ago
  • I think you may need to spend some time defining your needs, tough I know when you may not even know what questions to ask! I can't help you with social media, SEO, viral marketing stuff (marcomm) but I might be able to help you define your product marketing issues so that you can source local. Unfortunately I am in Silicon Valley. Happy to have a discussion (free) offline. If you want, send me email to edwin.oh@infrastructuregroup.com. – Edwinoh 7 years ago
  • @edwinoh, that's good point. My number 1 requirement is someone to do the followups and close the deals. Let's say someone downloaded a demo then I want someone to call them, ask them did they like, are they gonna buy it? why and why not? Then all other stuff is secondary. That's why I'm looking to hire someone for a term like 1-6 months instead of just one time consultancy. – The Dictator 7 years ago
  • Also there are hundreds of potential leads, all need to be taken care of by this person again. – The Dictator 7 years ago
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5 Answers


2

Okay first of all, make a script for how you personally handle sales calls and then hire and train a Virtual Assistant with great phone skills to take over the tasks of making these calls on your behalf. The goal is not necessarily for them to sell to the prospects, it just to warm up these leads so that you can take over the call and then make the sale. Have the virtual assistant listen to several of these calls and over time he/she will be able to do exactly what you do or even better.

This is the quickest way for you to get results without going out to hire an expensive sales team.

On my blog, I have a free video interview with a successful Entrepreneurs titled "How to Market and get Clients for your Business by means of a Virtual Assistant"

Check it out because I am positive you will be able to learn something useful from this interview.

answered Feb 3 '11 at 09:06
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2

First off, understand that "sales" and "marketing" are two very different things.

Sales is in the present - right now - selling your product.

Marketing is more about the future - devising plans to create demand - understanding where the market is going or trying to direct the market itself.

A person good at one is not usually suited for the other.

I'm guessing you're looking for a sales guy - someone to sell the product and follow up with customers. What I would probably do is try and hire someone strictly on commission. How many units do you expect someone could sell in a good month? How much commission can you give them per unit? Do those numbers work out to $8-10k? That should be reasonably compelling for a salesman looking for work. The best part is you should be able to afford as many of them as you'd like since they only get paid if they sell something.

If you're feeding them the leads and all they have to do is follow up and try to make the sale maybe you can get away with lower commissions and find a young person looking for someone to take a chance on them. Just be prepared for turnover if they can't figure it out relatively quickly.

I would take the time to find someone you think will do a good job representing your company because this person will be the face of your company as far as your customers are concerned.

answered Feb 3 '11 at 10:18
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0

If you are simply looking for a temporary hire-on with those stipulations:

  • Many people are on Craigslist looking for a post offering up a part-time, telecommute/work-from-home position. You might consider posting in this format to your local Craigslist in order to be able to interview them, and be able to develop an at-arm's-length relationship with them.
  • ODesk and similar services also have a posting service for limited contract employees/employers. You need to work through their service for discovering employees, however, and I am unaware what stipulations are placed on employers (the different services may be more or less cumbersome in this respect).
answered Feb 3 '11 at 04:52
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Mfg
246 points

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Trada.com lets you crowd-source (therefore out-source) the creation of online ads (ie Adwords). Perhaps that fills part of what you wish to outsource.

Google is an investor in Trada.

answered Feb 4 '11 at 06:14
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Tucson
714 points

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Outsource to odesk.com, elance.com or freelancer.com.

I formed my team of web developers and virtual assistants from oDesk. Instead of hiring locally, I was able to hire three VAs for the same price, then picked the better VA and gave her a raise.

answered Oct 21 '11 at 16:50
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Jim Syyap
237 points

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