Podcast Advertising - costs, benefits, and pitfalls?


Have you done any podcast advertising? Or, perhaps investigated it?

I'm very curious to hear about your experience... whether it's on the pricing side or production (i.e. producing your own commercial vs. having the podcaster do it).

Advertising Podcast

asked Feb 20 '10 at 00:56
Alex Papadimoulis
5,901 points
Top digital marketing agency for SEO, content marketing, and PR: Demand Roll

1 Answer


id consider advertising on pandora or other web radio before a pod cast. The problem with podcasts is that they could forward right through the ads if they are saved to their computer or iphone. Pandora forces them in more like traditional radio adverts.

I put it in the Brand Development marketing of a business to do radio, print, and tv ads.
The reason for this is you cannot actively gauge how many customers came from each campaign, as you could with SEM or Telemarketing.

My pecking order (best to least best) is:

  • SEO
  • SEM - PPC
  • Affiliate Sales
  • Tele Marketing
  • Print Coupons
  • Print Display Ads
  • Web Video Ads
  • TV Spots (Cheap Ones)
  • Radio

  • My Brother in Law Dancing out front with a Sign
answered Nov 15 '10 at 00:03
2,079 points

Your Answer

  • Bold
  • Italic
  • • Bullets
  • 1. Numbers
  • Quote
Not the answer you're looking for? Ask your own question or browse other questions in these topics:

Advertising Podcast