Over the past few years I have gained a strong interest in Web Development and I finally decided it was time to take it to the next level... Start selling my services as a Web Developer. I am more into the Programming and Coding portion so I found a partner that picks up where I lack in the Web Design and Graphics part. We are both young yet and hope to build this into something in the future.
I am looking for advice from people that have the experience and knowledge to create a successful business.
Q: With a complete website and everything in place, what is the most efficient and cost effective way of advertising and promoting our website to gain a client base?
I greatly appreciate any advice and all constructive criticism! Thank You in advance :)
I have found that networking works better for me than anything. The website just gives my contacts a place to get my contact info and maybe remind them of they types of services available.
Some great places to start are:
You don't really run a start up but a small freelancing business. It's important to know what business you're in.
The reality of your kind of freelancing is that it's based on word of mouth and referrals from past clients.
Your best bet is to find local clients by attending local events that give you opportunity to pitch your services face to face (like Alien Technology described in more detail) and then do such a good job that they'll refer you to people they know.
You can also try your luck being a provider at odesk etc., but it's a tough marketplace.
Finally, getting clients is only a small part of skills needed for being a successful freelancer.
There are many excellent books on the topic that you can google for. You can start with books mentioned in this post : "How to be a Rockstar Freelancer", "The Principles of Successful Freelancing", "The Unlimited Freelancer", "My So-Called Freelance Life", "Escape From Cubicle Nation".