Publicly thanking existing customers on Twitter. Bad marketing idea?


3

Two questions:

1. Would it come across in a negative light if we tried to thank each customer by finding them on Twitter and writing a public tweet thanking them for using our product?

2. Other ways to utilize your existing customers to grow your business in social media?

Customers Social Media Twitter

asked Apr 1 '14 at 11:41
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Chad Meredith
19 points
  • To keep things on topic I would split this into two questions. – Jim Galley 3 years ago
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2 Answers


3

Entirely subjective opinion, but I would think the possibility of this backfiring into a negative thing is too great. While many love to share every intimate detail of their lives via social networking (yuk!), that is their decision to do so.

Taken to its extreme, would you like a premature baldness company publicly thanking you for using their product? Doubt you would. And besides the pitchfork response the privacy advocates would launch damning your company, there is the legal ramifications of not obtaining permission to "use/mention" them in a company message.

answered Apr 1 '14 at 12:45
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Jim Galley
9,952 points
  • I agree. Plus the company's twitter stream will look very bad with thousands of "@customer" tweets. – Gonzalo Patterson 3 years ago
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3

Publicly thanking customers might be a bit much, as well as being pretty boring content. But more generally engaging with your customers on twitter is a great way to earn reciprocal engagement.

Celebrating their wins with them, retweeting their content, keeping an eye out for questions they ask that you can answer are all better ways to engage them on twitter, get them following you, and earn goodwill (and customer loyalty) that can turn into retweets and referrals.

answered Apr 2 '14 at 15:15
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Jay Neely
6,050 points
  • Couldn't agree more. Evangelize your customer's good products and content in order to get them to talk about you as well. – Chrissie Gray 3 years ago
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Customers Social Media Twitter