So we launched our website almost exactly one and a half months ago. We have about 900 unique visitors in that time. Not nearly as many as we all would have hoped, but hey, it's still early, and we really haven't done a lot in terms of marketing it yet. Also, we're continuing to add more features and get up to the point of completeness that we had in mind when launching it.
We kind of set this time line up right now, and I wanted to know if you guys though it had any holes, or if there were any other things we should be doing or be aware of.
Just a note, your question might get closed, because it's so open ended.
I would suggest a couple things:
Great idea though - keep with it!
You have your priorities backwards. The numbers indicate that no one has seen your site (900 people in 6 weeks). Therefore, any more features you add will not make the least of a difference, since you have a marketing problem.
Learn on how to get traffic for your target customers, see if you can get them to even visit your site. Once you have that nailed, then improve the product. Not the other way around.
Just my opinion, but I think you are pretty much guaranteed to blow any timelines you set at some point when you're a startup. There's just so many hats you have to wear that the more detailed that timeline gets, the more likely it's going to get screwed up at some point. My startup certainly has, with changing customers, products, and home lives. But don't be discouraged by that; you just have to be ready to adjust. Take it one step at a time, keeping your end goal in sight, and realizing you're probably going to screw something up at some point and that's just part of the journey. The fact you have thought out the next steps so far is great - I would just say that getting too caught up in a particular time frame could come back to bite you in the end.
The other thing I'd say is that you shouldn't bother being worried about someone stealing your idea - read around on this site and a lot of people will tell you that there IS no really original ideas left, especially around the short message/twitter arena that your site seems to follow. It's guaranteed that there's several other companies and startups of different sizes doing something similar. All you can do is aim to create the product you believe will be successful, market the hell out of it, and pray it all works out. It's almost never the ideas, its the execution that determines winners.
that thing could be interesting, I see some potential it it.
That being said: