Run Of Network Adverstising


A makerting company has approached me to ask to do "RON" marketing on our site. I assume this involves us hosting some adverts.

Is this correct?
How does this work?
What are typical pricing models?

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asked Feb 5 '10 at 19:43
6 points
Top digital marketing agency for SEO, content marketing, and PR: Demand Roll

2 Answers


You should probably ask them what they expect you to do.

Pricing too varies widely -- by orders of magnitude -- depending on the market and your demographics.

Here's the question: Is the money you'll make worth the penalty in the annoyance and appearance of advertisement? There's always a line over which the answer is "yes." Decide that first (i.e. monthly revenue) so you can objectively evaluate the offer.

answered Feb 6 '10 at 00:47
16,231 points


Do you really have the traffic volume to support being in an ad network? If so, you should do some research and make your own decision vs. having a "marketing company" come to you with potential snake oil claims.

answered Feb 6 '10 at 00:50
Jim Galley
9,952 points

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