Start-up Address and Phone Number


What are people's perspectives on a start-up that has or doesn't have a physical location or phone number listed on their website?

My site is currently still in Beta and I am still making adjustments where it makes sense. One of the comments I received from Beta testing related to address and phone number. How important is that to be listed? Do you think a site like mine needs that?

Will having an address and phone number listed legitimize my site more? Or will it hinder it until it is more established?

Location Phone Website

asked Jan 25 '11 at 13:06
161 points
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6 Answers


It's the "kiss of death" when I looking for a product or a service. If there is no contact information there is no sale from me.

A serious business has an address and it has a phone number.

answered Jan 25 '11 at 13:57
Gary E
12,510 points


It's more to do with making the customer feel comfortable that he / she can call up if there's a problem. A location might not be that necessary, but a phone number is needed.

answered Jan 25 '11 at 14:09
482 points


Contact information is important but it doesn't have to include a phone or physical address if you are not selling a physical product and you just deal with individuals.

Personally, as long as you have an email address (or even a contact form) I'm happy - I will probably send a very simple request to see how long it takes you to reply and judge on that. If you can only respond to emails during certain times let me know that on the site (either in my local timezone or in GMT - preferably both).

My personal rule is - if it's over $US 500 in a single transaction I do want an address, phone number, company details etc in case you rip me off. Under that it's a matter of 'Caveat emptor ' and I'll simply block future charges from you to my credit card.

When you are primarily dealing with companies you will want to make that information available or they will not deal with you. If you occasionally deal with businesses it may be enough for them to contact you via email for full company information (which will probably also include tax information, business registration information, physical address, etc).

From the looks of your site you deal with both - perhaps a split sign up form? One for business which provides phone and physical address information and another for job seekers that doesn't include that information.

However, if you don't supply an address or phone number don't ask me for mine as a client though - I won't give it to you. Email address so you can contact me - sure, name and address for credit card verification (through a valid billing system) no problems. Do not ask me for that information simply to sign up though - I don't expect it from you, don't expect it from me.


answered Jan 25 '11 at 22:51
Shane G
341 points
  • Your comments are appreciated. Thanks for your input into this question. – John 13 years ago


It is not hard to have an address, just go to a UPS Store or some other private post office box company. If you don't want to be interrupted/inundated with calls, get a Magic Jack phone number for $19.95 a year and have it go straight to voicemail. These are minimal investments that provide a feeling of security to your customer base. You owe them that much.

answered Jan 26 '11 at 06:57
Kenneth Vogt
2,917 points


You're asking me to trust you that you'll connect candidates with my vacancies? The least I want back is to know how to find you.

And given the work I'm hiring you to do, I think I want to know I can reach you on the phone if there's an issue.

When you're a huge success, you can (if you must) hide with impunity. But not now.

answered Jan 25 '11 at 23:18
Jeremy Parsons
5,197 points
  • Why should anyone with 'huge success' be able to 'hide and get away with it' (ie: not provide detailed contact info) while a startup cannot? Wouldn't a company with 'huge success' have the funds to blind you with lawyerese while a startup could not afford that? – Shane G 13 years ago
  • Well-established businesses will often make it hard(er) for you to contact them. Sometimes that's accompanied by superlative processes that resolve 99.9% of issues without ever needing to lift the phone. And often it's just a sign that established businesses will sacrifice excellent customer service, taking the risk that you'll come to them anyway. – Jeremy Parsons 13 years ago


It's not uncommon for fake job sites to harvest job hunters email/phone details for nefarious purposes so I'd recommend a contact phone number and address to help with legitimacy.

A virtual office address with mail forwarding, phone forwarding and screening can be had for around $20-100/month. You could also look at Google Voice, Skype or similar services.

answered Jan 26 '11 at 01:00
Steve Cooper
1 point
  • Your post suggests 'legitimacy' by providing a phone number and virtual office services. You then indicate it's not so legitimate by indicating how cheap it is to procure. A bit of a Catch-22 don't you think? – Shane G 13 years ago
  • Legitimate != expensive. Building trust with visitors to your website is a cumulative process, the more items you can tick off their mental check-list the more likely someone will convert from a visitor into a user/customer. – Steve Cooper 13 years ago
  • Thanks everyone for your comments. This will definitely play into what happens next on the website. I can see the importance of having a phone number to call in the case of problems and putting people's minds at ease. And also the professionalism it adds to the company. – John 13 years ago

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