Strategies for pricing tables? What are some of your pricing hacks?


3

Creating a pricing table for my product. What are some of your favorite pricing hacks you've learnt from experience and tests?

Pricing Strategy Ab Testing Hacks

asked Feb 28 '14 at 17:07
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Robert Collins
160 points

3 Answers


4

1. List your packages from highest to lowest in cost. Users will perceive prices to be more affordable.

So...

$999 - $100 - $50

Instead of...

$50 - $100 - $999

2. Communicate just the right amount. List the most important differences (not similarities), but not the kitchen sink.

3. Huge font for prices has shown to convert better.

4. Have a trial period. Giving users a way to test out the app before actually getting charged takes away any risk.

5. In terms of number of packages to have, between 2-4 is ideal. Too many choices will lower your conversion rate, while too few will lose you money (a small percentage of users will always pick the most expensive package available).

Most of all... A/B split test all these suggestions. One size never fits all when it comes to pricing tables.

answered Feb 28 '14 at 17:18
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Nishank Khanna
4,253 points

2

I found this article by Nathan Barry on price anchoring really insightful.

answered Mar 4 '14 at 03:40
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Lindsey Wilson
565 points
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1

Depending on the product you're selling, I've found that giving away limited-time discounts converted worse than giving away extended trial periods.

answered Mar 3 '14 at 12:37
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Lukas Eder
111 points

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