How to track customer email support metrics with gmail?


4

We're using Gmail to field customer support requests. I am looking for a way to track key metrics of how we serve customers: average response time, %% of inquiries left unanswered, customer "happiness" meter.

Any ideas how to accomplish this? I've tried to search Google Marketplace and haven't found anything good.

Customer Support Metrics Email Google Apps

asked Apr 20 '11 at 17:03
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Maxua
155 points

1 Answer


2

Are you using any form of CRM system at the moment does it have any of the metrics you are after if so it maybe fairly simple to extract that info and show in GMail?

We use a CRM system called Capsule (though any good CRM should do what Capsule does for us) it has a Gmail/Apps integration for adding users into the system automatically allowing cases/opportunity etc.

We then use a separate platform called Rapportive, to provide Capsule information back to ourselves with a custom raplet, so the sidebar shows the users open cases/opportunity plus history which we have added. By using the CRM as the centre of our universe but Gmail as the shell to access it we have a lot of statistics (mostly very custom to us) such as user purchases, who last dealt with the customer, last interaction, when the next follow up was meant to be (and if over due) we also have a small happiness widget to indicate quickly if the user was last deemed to be happy (again something we whipped up in an afternoon).

With this information being custom to us it made sense to make it ourselves (our CRM integrates in 3 separate sales ledgers, and numerous support mechanisms as well as email/IM/telephone sales conversations all of this is being put in via the API), though through Raplets we were able to quickly build a platform to see the data, the key part was realising for us Gmail wasn't the place to store the data in the first place but a dedicated CRM.

answered Apr 21 '11 at 00:33
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Tim Nash
1,107 points
  • Great answer Tim! Those tools are amazing. The Rapportive extension that shows up next to your emails is great, and free! – David D C E Freitas 8 years ago
  • Thanks! We actually use Capsule CRM as well, I just haven't realized we can use custom Rapplets to pull info back from Capsule to the Gmail. – Maxua 8 years ago
  • It does not though directly help to measure metrics I wanted: avg response time, unanswered inquires and so forth. Am I missing something? – Maxua 8 years ago
  • The Rapportive Raplet was built in house, and as such we have tailored it to get the most out of Capsulecrm for us. We have been in discussions about releasing it, but it needs us to rethink a lot of the really useful features or remove them before they are of any practical use. As I said in the post a lot of the power in CapsuleCRM is via the API, last response, average response times for example can easily be worked out and displayed. – Tim Nash 8 years ago

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