Does anyone know of golfcentric angel investors?
I have been working on finding an investor for the LTPGA - The Less Than Perfect Golfers Association, Inc.
Finding a golf-centric angel who has a sense of humor would be ideal.
The basic math is sell 1 hat (just hats, not including bag tag, key chains, lapel pins or other merch I have in mind) to 1 out of 1000 golfers on the planet, it yields over $1 Million. I am really hoping to find an angel that loves golf and doesn't take themselves too seriously on the course so that this resonates heavily with them.
This is an "Everybody's Golf Club" affinity group that could help break the ice for golfers just meeting and help do away with the stratification based on score.
Does anyone know of a list to which I can look for such an angel to help get this off the ground?
I look forward to any help you can offer.
Sincerely,
W.D. Griever
Sales Ecommerce Legal Online Retail
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why do you need an investor? Start with the shirt and product companies that sell stuff online. (cafepress, etc). – Tim J 12 years ago
1 Answer
Sorry, I do not have any angels in mind, but a piece of advice before pitching this to investors..
Don't base the business's success on the premise of, "if 1 in every 1,000 golfers buys a product it will generate x amount of revenue."
If that were the case, building a successful company would be the easiest thing on the planet, all we'd have to do is get 1 in every million people as customers ( easy right!?)
In reality, you're going to have a very difficult time getting 1 in 1,000 golfers to even remember your brand name or what it represents.
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Thanks for mentioning the pitfall of "Chinese Math". (If everyone in china buys one, it'll make $___ How would you suggest that one mention $ potential without it if one is not showing the business plan? Where would we be if we believed that people won't remember our product? While it may be difficult, I'm up for the challenge. – Bubba G 12 years ago
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I think if you want to present this in a way that an investor will respect, you need to first show your marketing budget, and how you intend to market to X number of customers. That's your starting point. Investors need to see that you can first "reach" customers before selling to them. I'm certain you have a solid little niche of golfers that are interested, but the most valuable thing you can explain is how to reach them, and for how much money. – Jdh 12 years ago
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Thanks for the info. I will adjust accordingly. – Bubba G 12 years ago
