Should you ask for name when collecting emails addresses on landing pages?


Most landing pages just ask for your email address -- which is likely because the fewer fields, the better the conversion.

The problem is addressing your subscribers in the emails you'll send them.

How do you open your email copy when you don't have the person's name? Without calling our their name in the body or subject line, wouldn't the email seem generic?

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asked Jun 19 '14 at 02:14
Alan Hamilton
11 points

1 Answer


Invest in good copywriting. 'Generic' is much more likely to come from a lack of tone and personality than a lack of personalization. Which of these feels more generic to you?:

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Some other things to note are:

  • good email marketing integrates at more points than just the landing page, so hopefully you're incrementally prompting for or bringing in other data gathered at later stages.
  • there are services you can pay a tiny amount per email address or batch of email addresses to get data other companies have already gathered for them.
answered Jun 24 '14 at 18:35
Jay Neely
6,050 points

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