For a B2C subscription service, is it recommended to have a free plan? Based on my research, users who sign up free plan suck up a lot of support resources and a number of well known services have deemphasized the free plan by not boldly displaying it on their Pricing & Plans page
On the other hand, free plans do provide an opportunity for users to try out the service before paying for it. If this is the only motive, I guess we can achieve this by either providing a 30 day free period or a 30 day money back guarantee.
Unfortunately, my competitors do offer a free plan and at this point I am not sure which direction to take.
In my businesses that are B2C, we offer Freemium. Here is what has worked for us.
If you can afford to give out a freemium product, my advice is to do it. Its different for B2B products, but consumers are a lot more shy giving out their credit cards then business clients. B2B clients are usually satisfied with a free trial period, but most consumers expect free for online services thanks to Twitter, Gmail, YouTube, and Facebook.
Best of luck on your venture.