What is the best book on marketing you have ever read?


6

What is the best book on marketing you have ever read?

Marketing Books Inbound Marketing Advertising Internet

asked Aug 24 '10 at 21:23
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Steven
1 point

10 Answers


3

I will go to a classic.

The 22 Immutable Laws of Marketing
All Ries & Jack Trout

answered Sep 26 '10 at 10:15
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Bigown
331 points

2

A similar question (on social media marketing books) was asked previously. The top results were:

  • Dharmesh's Inbound Marketing
  • The Whuffie Factor by Tara Hunt

Also check out this other question - a good list of books.

answered Aug 26 '10 at 01:51
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Zuly Gonzalez
9,184 points

1

Word of mouth marketing by Andy Sernovitz.

answered Aug 24 '10 at 23:41
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Ricardo
4,815 points

1

For a specific type of business (service, product, etc) or just general? That will really affect my answer.

answered Aug 25 '10 at 10:54
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User3776
172 points

1

"Best" is tough so I'll give the three (four) that had the biggest impact:

  • Crossing the Chasm by Moore. Taught me principles about marketing and business strategy and positioning that I cite and use to this day.
  • Selling the Invisible by Beckwith. More true than ever.
  • The 22 Immutable Laws of Marketing & Positioning: The Battle for your mind by Trout/Ries. Basics of branding and marketing. Building a foundation.

Sorry I couldn't pick one but these three (four) really had the biggest impact.

Cheers!

answered Aug 25 '10 at 11:31
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Chris
4,214 points

1

Some of my favorites are:

  1. Crossing The Chasm
  2. New Rules of Marketing and PR
  3. Positioning
  4. Influence
answered Aug 25 '10 at 15:43
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Dharmesh Shah
2,860 points

1

There are many but to pick one I'll have to go with Made to Stick.

answered Aug 26 '10 at 12:12
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G Rex
683 points

1

Cashvertising is a really solid book about marketing/advertising.

answered Apr 15 '11 at 21:56
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Mackristo
111 points

0

The 22 Immutable Laws of Marketing All Ries & Jack Trout

I too loved this book even though some of the purported laws do not seems to hold, in particular the first (The Law of Leadership: It's better to be first than it is to be better). Many observers say this hasn't really been true over the past twenty years in the tech and internet sector.

answered Apr 16 '11 at 02:58
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Miguel Buckenmeyer
482 points

0

Another vote for Made to Stick and 22 Immutable Laws... other books that I really enjoyed were Groundswell and Empowered (both are more focused online). My new addition to this list is Why Killer Products Don't Sell. It's a really helpful book for disruptive technology companies trying to figure out how to better sell their product (essentially by better supporting their market).

answered Apr 16 '11 at 08:04
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Adam Wright
241 points

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