Building a twitter feed of links for my site's demographic


I'd like to build an RSS feed for my website's twitter. It would be a feed of links that interest my user demographic-- college students.. the links would be funny, informative, interesting, etc. Just something that'd make my demographic want to follow. I'd want to avoid anything NSFW, so I probably want to avoid far-out humor sites like collegehumor unless they're linked from a work-safe blog.

I already understand the technical side of building a feed, I was just wondering how I can compile a list of sources for the feed.. if it was based on some kind of solid marketing research (e.g. college students are known to follow so-and-so top 10 sites more than any others) that'd be great.

I'd really like to avoid paying for any marketing-research services as we're on a tight budget.. SO free would be the way to go!

Marketing Twitter RSS

asked Dec 30 '10 at 11:32
143 points
Top digital marketing agency for SEO, content marketing, and PR: Demand Roll

3 Answers


One of the ways would be to find out the influential twitter users that tweet information abut college students. You can check, Then write a twitter bot to aggregate and filter the tweets from the users you find appropriate for your demographic.

answered Dec 30 '10 at 14:51
1,612 points
  • So would I retweet, or just grab the links? Also, on what basis would I filter their tweets? – Babonk 13 years ago
  • I would suggest build an app that would aggregate and filter the tweets. There can be different filters such as remove NSFW content, categories the information, quality checks for the data etc. As an example, look at what has done for the deals. It would be interesting if you can do something similar(by similar I don't mean deals related, but the concept of aggregation and filtering) for the college students as that would be more useful to that demographic. – Rahul 13 years ago


to be honest it sounds like a waste of time. Twitter is fad, overrated, and a piss poor solution to marketing. 99% of business that are on twitter have no idea why they are. It doesnt produce results. The majority of what goes on twitter is done by robots. Very few people actually read tweets, and if they do they are missing a few brain cells.

Dont get me wrong, twitter has a small purpose to effectively publish links to your new articles, or share promotions. But the reality is that most of the content you publish or post to twitter seldom gets realized.

Unless if you are a celebrity with a million followers, then twitter is greatly overrated.
I dont want to sound pessimistic, but try doing some research into twitter conversions.

answered Dec 30 '10 at 12:21
2,079 points
  • Well, I was also going to use the service to keep in touch with my users, send messages to users who are tweeting (usually complaining) about textbook price (the product I offer), and follow users at my campus (its a local site).. I feel that providing useful content is a base upon which I can do those two without just seeming like I have a useless shell of a profile. – Babonk 13 years ago
  • You cant go wrong doing it. Twitter is free, so you should be using it. What i found works best is to monitor other tweets like you mentioned, but best if you just link your twitter to facebook and blog posts. That way when you post a new blog entry it goes on your facebook page and your twitter feed. Just a way to syndicate things out. I just wouldnt count on twitter being your sole marketing because it is over saturated. – Frank 13 years ago


I would try Twitter and Facebook. You can create a Facebook Ad and target students... Facebook Ads are very cheap - for now.

@Frank It is OK to have an opinion but not trash a great marketing tool like Twitter just because you either don't like it or don't understand it. Twitter, just like any other tool works very well as long as you know how to use it.

answered Dec 30 '10 at 14:52
4,815 points
  • You are right, im probably using it correctly. As for fb ads being cheap? Really? Cheap in regards to CPM? To me it doesnt matter if they are cheaper than google ads, they too do not work. – Frank 13 years ago

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