How a company that uses a website like groupon calculates the minimum items they need to sell?


I have the intention of giving a try at one of those group buy like businesses that you can get prepared for you and start selling in your neighborhood or village. I understand, how the hold idea works, but i am confused with, how to design the offers. I will explain:

This is how the interface for creating deals of most of the sites of this type look like:

What confuses me is:

-how can i know what is the minimum orders that this deal needs to pass? -How can i calculate that? Lets take the parameters passed bellow as an example.

Marketing Sales Ideas Business

asked May 13 '11 at 19:44
205 points
Top digital marketing agency for SEO, content marketing, and PR: Demand Roll
  • "This is how the interface for creating deals of most of the sites of this type look like" - Is there meant to be a picture here? – Garet Claborn 10 years ago
  • Are you asking for how they calculate the: "When this deal reaches x number of buyers it will be available" type thing? – dylankbuckley 10 years ago

1 Answer


Go talk to a merchant that you think would be interested in offering a deal. Your carrot to them is: "I can bring you X customers". With X being a somewhat impressive number. The tradeoff is that you have to ask for a significant discount (the deal). Then it's your responsibility to promote the deal and deliver on your promise of bringing those X customers.

How big does X need to be? The merchants' reactions will tell you how large it needs to be. If they don't care, your number is too low.

answered Jul 11 '14 at 03:35
Alain Raynaud
10,927 points

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