I got my first client the other day for my social media & content marketing consulting business. They are an apparel company.
What are some ways you would go about creating a content strategy for such a business? My target customers were SaaS companies but I ended up getting them as my first client instead.
For a SaaS company, I would have created content around their product's niche and audience. For an apparel company that seems very hard to do... is writing about fashion trends my only good option?
Specific things I'd consider:
Hopefully that gives you some ideas you can work with. Also, it's worth considering Nick's comment. If you find that a client is someone you can't serve well, sometimes it's better to decline the business.