So I had an itch to scratch, and out came my startup. Granted it's a simple product, but what it does it does well. Now that it's launched and available for purchase, I'm at a loss for where to promote it. It's listed on downloads.cnet.com and softpedia.
How can I promote a small software product?
Here's my experience from releasing a number of products, including Banshee Screamer Alarm, and PhotoWipe. Whenever you install my software, it opens a "thank-you" page, so I can track downloads vs. installs, which is important for your analytics.
You are missing an installer, and seem to be proud of it. Is your product for only software developers? "After I restart my computer it disappears," will be your first complaint.
Edit: I have a general feeling that windows users are less likely to buy software than mac users, but I don't have any proof.
Also don't forget about social media and twitter now adays. Twitter can reached thousands quickly depending on your followe/following list and theirs.
Yep, the "Thank You" page is really good advice! I've always wondered why some companies put such pages, but now I know..
It's little annoying, but the benefits are obvious.
The best way to promote your app depends very much on the market you are in. 2 good places to start (in my experience) are:
Download sites have had their day. They are pretty worthless for most types of software now (except perhaps in the Mac market).
The only way to find out what really works is to try it. I have detailed some of my experiences promoting my software here: