What effect(s) does Google's Panda 2.5 update have on new websites in the SERP?


I recently launched 3 websites (within the past 7-10 months) that had been steadily increasing in the rankings on Google search up until this past weekend, when I noticed a huge drop across most of my tracked keywords. The 3 websites are e-commerce sites. This drop coincided with the exact date and time (September 28) of Google's update to its infamous Panda update, Panda 2.5. I am wondering what the implications might be for new websites like mine with Panda 2.5. What is this most recent algorithm change targeting? Duplicate content, poor content, bad URLs?

Any new information on this would be of help.

Ecommerce Website Google SEO

asked Oct 6 '11 at 04:18
Dan Male
108 points
Top digital marketing agency for SEO, content marketing, and PR: Demand Roll

2 Answers


My feeling is you just have to ride this thing out. I believe Google is trying to make their search results better and you will see a lot of shifting around. I have noticed on my sites that it is the long tail and highly competitive search results that are shifting each time Google does an update.

answered Oct 22 '11 at 02:53
179 points


Here's a helpful article on questions Google wants you to consider regarding the Panda updates and impact on your sites. While it dates from May, I understand that Google's focus remains the same with the additional Panda updates

answered Oct 6 '11 at 04:45
Keith De Long
5,091 points
  • Thanks Keith. That's a great article. I actually looked through it when Panda's effects first started to show. My sites however, were not effected by the original Panda during the spring (this article was written May 6th), but rather this past weekend right after Panda 2.5. It's been very difficult to find any details on this most recent Google update unfortunately. – Dan Male 13 years ago

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