Which is better for explaining your product on the homepage? There is a trend of having videos above the fold on the homepage that explains your startup.
Maybe I'm biased by my own usage patterns, but I rarely play these videos and opt to read text that explains the concept instead.
So, do which option leads to higher conversions? Intro videos or just an illustration with short, to-the-point text?
I suppose it completely depends on your product or service. I personally love the trend of homepage videos, and so long as they are engaging I watch them. For example: This video from DollarShaveClub is a great example of how a very simple service, is made really interesting in just over a minute. And with 15 million views, it can't be bad for business.
Obviously you shouldn't rely on a video, but design your site so that you can have your video, great graphics and great copy.