I'm about to finish writing an e-book that will introduce children to programming. I'm at the point where I'm thinking through the elements of launching a site and marketing the ebook.
As I've scoured the web, all the product launch information I can find are from self-proclaimed Internet Marketing Gurus who have gimmicky looking websites which remind me of cheesy late-night infomercials.
Are there any good resources out there on launching an e-book? Has anybody here launched an e-book before, and if do you have any sort of outline for a product launch strategy? What are the key things I should be thinking about? Are there specific marketing and announcement strategies that work well with e-book launches?
It would depend upon whether you already have some presence on the web around your niche.
While I'll agree on the part about cheesy long-page-sales letters that most of them have with all sort of false scarcity, 10s of upsells and "ending tonight" urgency, but there are some nice folks too from whom you can get ideas and adjust to your requirement. For me what has worked the most is "money-is-in-the-list" idiom of IM gurus (- in simple terms email marketing.)
Here are some points I would suggest you to consider
I can go on... my clock is showing 3:00 AM. I would be interested in what others have to think.
All the best!