What legal considerations must be taken before launching a stealth landing page?


1

Not sure if this is a silly question but wanted to make sure I dot my i's.

Are there any particular legal aspects that need to be considered or finalized before launching the stealth (sign-up) landing page? For example, trademarks, corporate identification, etc.?

Getting Started Legal Trademark Landing Page

asked Aug 9 '12 at 10:22
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Anand Patel
6 points
  • More details would be helpful. What are people signing up for? – Kekito 6 years ago

2 Answers


2

Maybe... but if you're worried about that it's more of a sign in most cases that you're not focused on finding a real problem that has a solution with a meaningful market in my opinion.

My experience is that branding elements such as names, taglines, logos, etc - are not why people select a brand. At the point you're competing against other companies based on branding you've found a market, and know who the audience is for that market.

If you're really starting a startup, then it's unlikely you know who the market really is, or for that matter what model will really work for them and you. Focus on finding a real problem, then finding a solution that meets the needs of the market. After you have a market, then focus on branding.

Just pick a short, easy to spell domain, that does not conflict with the current solution your building. If the solution changes, just find a new name. It's not a big deal.

answered Aug 9 '12 at 12:10
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Blunders .
899 points
  • I believe the (now) famous Nike whoosh started off as a quick sketch. Branding usually follows the qualities you wish to embody in a product/service as as blunders points out, putting the cart before the horse is distracting from creating value to PAYING customers. – Drllau 5 years ago

0

Trademarks and corporate ID are not a huge concern (in my non-legal experience): make sure you get the .com, of course.

Some countries have laws on how you handle customer data: if you are gathering data about users on the website, you may want to look into those.

answered Oct 15 '13 at 04:10
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Kamal Hassan
1,275 points

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Getting Started Legal Trademark Landing Page