How should I list all the features?


I now have my website up. I have listed top 6 features on "homepage". I have 29 vital features to my service (Live-Chat) that needs to be listed on "features" page. I tried various templates but they all end up looking crammed with too much info.

I have even tried using pop-up tool tips but didn't get good feedback.

Is there anyway that I could list all of the features(Image + benefit) for each & still look clean?

Website Business Online Service Chat

asked Jun 29 '11 at 17:42
178 points
Top digital marketing agency for SEO, content marketing, and PR: Demand Roll
  • What is the point of multiple edits of you question when already answered? – Ross 13 years ago
  • Trying to get more ideas and tips... – Julia 13 years ago

2 Answers


I would focus more on benefits other than mere features. Customers purchase because each feature gives them a benefit, not because the feature is merely there, so you should make sure to explain all benefits, perhaps tied to a specific feature, but focus on benefits.

That said, as Christian suggested, I would use the home page to explain the benefits your application gives (and no one else), then have a dedicated area for detailed benefits and features description.

answered Jun 29 '11 at 19:29
655 points


I would recommend you to check out your favorite service sites in the web and see how they did it.

My first thought is:

  • Top features on the homepage - "read more" link leads to a 2-column page listing the top features of each category. Each feature box probably need a nice looking image
  • if you have different service degrees, make a feature comparison matrix

Here are some examples I like:

And if you have a designer at your site, you should ask him. :-)

answered Jun 29 '11 at 18:48
3,590 points
  • "if you have different service degrees, make a feature comparison matrix" - helpful. cheers – Julia 13 years ago

Your Answer

  • Bold
  • Italic
  • • Bullets
  • 1. Numbers
  • Quote
Not the answer you're looking for? Ask your own question or browse other questions in these topics:

Website Business Online Service Chat